The Fall of the Immortal
An aromatherapeutic body tonic based on the distinctly American “Florida Water” created by NYC perfumer Robert I. Murray in 1808, a product that exploded in popularity and became a drugstore staple by the early 1850s. The name “Florida Water” was a reference to the mythical Fountain of Youth in what was known at the time as “La Florida”, the would-be state whose name translated to “the land of flowers.” An eau de cologne known for its light, citrus floral aroma, Florida Water was deemed by the morally stern Victorians as an acceptably neutral scent for both men and women. A popular cologne, aftershave, and perfume, Florida Water was also used to scent a bath, sheets, sachets, and corsages, and was sprayed into the air to cure headaches and prevent infection.
With easy to procure ingredients, similar aromatic recipes were incorporated into the practices of Witchcraft, Santeria, Voodoo, and Hoodoo and became imbued with magical and spiritual qualities. Associated with attracting love, ritualistic offerings, and cleansing and purification, the bright, sexless blend of the Victorians became exotic and spicy, with richly robust notes of voluptuously bright citrus, seductive lavender, exotic cinnamon, and powerful, sensual clove.