Creatures of Comfort was founded by Jade Lai in Los Angeles in May 2005. Originally a retail concept store focused on hard-to-find labels with standout personalities, the brand has expanded over the years to include a private label collection conceived with a lifestyle in mind – simple, stylish clothing made with luxurious materials that are easy to wear. Each collection showcases Lai's approach to chic, modern dressing in a way that is unique and wearable with pieces that are meant to become mainstays in a woman’s wardrobe season after season.