Privacy Policy

Privacy Policy

Last updated: March 3, 2026

This Privacy Policy describes how Kindred Black ("we", "us", or "our") collects, uses, shares, and protects your personal information when you visit or make a purchase from kindredblack.com (the "Site"). By using our Site, you agree to the collection and use of information in accordance with this policy.

 

Information We Collect

We collect information in several ways when you interact with our Site:

Information you provide directly: When you make a purchase, create an account, sign up for our newsletter, or contact us, we may collect your name, email address, shipping and billing address, phone number, and payment information.

Information collected automatically: When you browse our Site, we automatically collect certain information about your device and your visit, including your IP address, browser type and version, operating system, referring URLs, pages viewed, time spent on pages, and other browsing behavior. This information is collected through cookies, log files, pixels, tags, and similar technologies (see "Cookies and Tracking Technologies" below).

Information from third parties: We may receive information about you from third-party services we use, such as Shopify (our e-commerce platform), payment processors, and analytics providers.

How We Use Your Information

We use the information we collect to fulfill and manage orders, process payments and refunds, communicate with you about your orders and account, provide customer support, send marketing communications (with your consent), improve and optimize our Site and shopping experience, detect and prevent fraud, and comply with legal obligations. We will not use your information for purposes materially different from those described here without notifying you and, where required, obtaining your consent.

Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies to enhance your experience, analyze traffic, and support our marketing efforts. A cookie is a small data file stored on your device when you visit a website.

Essential cookies: These are necessary for the Site to function and cannot be switched off. They include cookies that manage your session, remember the contents of your shopping cart, and enable secure checkout. Examples include Shopify session cookies (_session_id, _secure_session_id, cart, storefront_digest) that enable core store functionality.

Analytics cookies: We use Google Analytics (via Google tags/gtag.js) to understand how visitors interact with our Site. These cookies collect information such as pages visited, time on site, traffic sources, and general geographic location. Google Analytics uses cookies including _ga, _ga_[container ID], and _gid to distinguish users and throttle request rates. This data is aggregated and anonymous. You can learn more about how Google uses your data at google.com/policies/privacy/partners, and you can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Shopify tracking: Shopify sets cookies to track visits and sessions for analytics purposes, including _shopify_visit, _shopify_uniq, _y, _s, and _shopify_sa_t. These help us understand store traffic and visitor behavior.

Managing cookies: Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of our Site may not function properly if cookies are disabled.

Consent

When you provide us with personal information to complete a transaction, place an order, arrange for a delivery, or process a return, we imply that you consent to our collecting and using it for that specific purpose.

If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent or provide you with an opportunity to decline.

If after you opt in you change your mind, you may withdraw your consent for us to contact you, or for the continued collection, use, or disclosure of your information, at any time by contacting us at info@kindredblack.com.

Sharing and Disclosure of Information

We do not sell your personal information to third parties. We may share your information in the following circumstances:

Service providers: We share information with third-party service providers who assist us in operating our business, including Shopify (e-commerce platform and hosting), payment processors, shipping carriers, email marketing platforms, and analytics services (such as Google). These providers only have access to the information necessary to perform their services and are obligated to protect your data.

Legal requirements: We may disclose your personal information if we are required by law to do so, or if you violate our Terms of Service.

Business transfers: If Kindred Black is acquired by or merged with another company, your information may be transferred to the new owners so that we may continue to provide products and services to you. We will notify you of any such change in ownership or control of your personal information.

Payment Processing

Our store is hosted on Shopify, which provides our e-commerce platform. When you make a purchase, your payment is processed through Shopify Payments or another payment gateway. All payment processing adheres to the Payment Card Industry Data Security Standard (PCI-DSS). Your payment information is encrypted and is not stored beyond what is necessary to complete your transaction. For more information, you can review Shopify's Privacy Policy.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Order information is retained for our records unless you request that we delete it. If you request deletion, we will remove your information except where we are required to retain it by law.

Your Rights

Depending on where you reside, you may have certain rights regarding your personal information:

Access and portability: You may request a copy of the personal information we hold about you in a structured, commonly used format.

Correction: You may request that we correct inaccurate or incomplete personal information.

Deletion: You may request that we delete your personal information, subject to certain exceptions required by law.

Opt out of marketing: You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in any marketing email, or by contacting us directly. If you have opted in to SMS marketing, you may reply STOP to any marketing text message to opt out.

Opt out of targeted advertising: You may opt out of targeted advertising using the tools described in the "Cookies and Tracking Technologies" section above.

To exercise any of these rights, please contact us at info@kindredblack.com. We will respond to your request within the timeframe required by applicable law. We will not discriminate against you for exercising your rights.

For California Residents

If you are a California resident, you have additional rights under the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA). These include the right to know what personal information we collect, use, and disclose; the right to request deletion of your personal information; the right to correct inaccurate personal information; and the right to opt out of the sale or sharing of your personal information. We do not sell your personal information as defined under the CCPA/CPRA. To submit a request, contact us at info@kindredblack.com.

For European Residents

If you are a resident of the European Economic Area (EEA), United Kingdom, or Switzerland, you have rights under the General Data Protection Regulation (GDPR) or equivalent legislation. The legal bases for processing your information include the performance of a contract (such as fulfilling your order), your consent (such as for marketing communications), and our legitimate interests (such as improving our Site and preventing fraud). You have the right to access, rectify, erase, restrict processing, and port your data, as well as the right to object to processing and to lodge a complaint with your local data protection authority. To exercise these rights, please contact us at info@kindredblack.com.

Do Not Track and Global Privacy Control

Some browsers offer a "Do Not Track" (DNT) signal. We currently do not respond to DNT signals, as there is no industry-wide standard for compliance. We do honor Global Privacy Control (GPC) signals where required by applicable law. If your browser sends a GPC signal, we will treat it as a valid opt-out of the sale or sharing of personal information as applicable under your local privacy laws.

Children's Privacy

Our Site is not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal information, we will take steps to delete such information promptly.

Security

We take reasonable precautions and follow industry best practices to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Our Site uses SSL/TLS encryption, and all payment data is handled in compliance with PCI-DSS standards. However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

Third-Party Links

Our Site may contain links to third-party websites. Once you leave our Site or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy. We encourage you to read the privacy policies of any third-party sites you visit.

Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. Changes will take effect immediately upon posting on the Site. If we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify you by email. We encourage you to review this Privacy Policy periodically.

Contact Us

If you have questions about this Privacy Policy, would like to exercise your data rights, or wish to file a complaint, please contact us at info@kindredblack.com or by mail at:
Kindred Black
Attn: Privacy
76 South Orange Avenue, Suite 104
South Orange, NJ 07079