Rachel Jones couldn’t find underwear – too cutesy, too pricey, too frilly, too delicate, and just downright not-right. Jonesy was created for women likes Jones that want breathable cotton underwear with a great fit, that makes them feel sexy but grown-up. “It’s a necessity but not an afterthought”, says Jones. Her first collection, just two pieces, is the classic white undie and triangle bra with a dose of 90’s nostalgia and a more contemporary fit. All of her pieces are made in New York City with low impact, sustainable production methods.